The Faces of WWF

*pictures featured above were taken by Small Fry, Mer-Mag, Heart and Habit, and This Little Street

We've been getting some adorable press lately! We love how blogs are taking their own pictures of children in our clothes! Not only does it give them the ability to judge our clothing in person, but it makes for some really sweet shots.

These are just a few of our recent WWF love - there are more over at our Pinterest "featured" board. 

Visiting the Factory

Just like our clothing tags read, all of our products are 100% certified organic cotton and made in the USA. We thought the "made in the USA" bit might be fun if we gave our customers a peek into what that means. So on one of our many factory visits - where our clothes are made, we decided to take some pictures of the process. Pictured above is the final product, but it doesn't start off that way...

We usually print our fabric to order, but always have a little extra, just in case - and in this case, for the solid colors, we had to do a whole dye lot for each color, so we've got a lot of extra! This will all be t-shirts one day...

Our fabric is laid out to be cut into pieces for rompers. I love the old equipment they use - it runs along a rail at the edge of the cutting table, and makes it really easy to spread out wide fabrics from a roll.

Uppercase Magazine

We were thrilled when we opened our current issue of Uppercase Magazine and saw that we were one of the studio's featured from their visit to the The Old American Can Factory. We were't sure we'd make the cut, but are so happy we did!! You can find us on page 68 and in issue 16.

Want to see more of the awesome press we've received? Then click here. 

Customer Love :: Sweet Luna

Oh sweet sweetness look at baby Luna and her lovely mom matching in all Winter Water Factory outfits! We can't express enough how giddy this makes us!! 

We love receiving pictures from our customers of them, or their little ones wearing our clothes. So take a cue from adorable Luna and email us some pictures - we'll post them here!

Post Love :: Heart and Habit

We love when bloggers, or anyone takes pictures of their adorable little ones in our clothes! The latest sweetness is on the blog, Heart & Habit featuring her daughter wearing our Aurora June Leaf print dress. How cute is she? Those little knees sure make us smile!

20% Off Holiday Collection!

Ho Ho Ho! 

We're getting into the holiday spirit this year by creating a Holiday 2012 collection, and for the rest of December all the items in it are 20% off!! 

Pictured below are just some of the goodies that are currently reduced!

Press is the Best!

We were VERY excited to be included in A Cup of Jo's Holiday Gift Guide for 2012!!! 

For more of our press, just check our Pinterest. We'd love to have you!

Sneak Peek :: Women's Clothing

Though we're more known for our children's clothing, Winter Water Factory has been creating women's clothing for years, and this season we're releasing a limited edition of dresses and tops in our favorite prints! 

They're 100% organic cotton and entirely made in the USA. They come in sizes extra small, small, and medium. You can see them all here.

The limited edition women's clothing will be up on our website soon, but until then, we thought you'd enjoy this sneak peek!

Behind the Scenes at the Babiekins Shoot

Our summer intern Pam was able to go behind the scenes at the Babiekins shoot and take a few snapshots.  She even helped out the photographer, Andrea Chu, a bit with lighting (and clearing up some pesky cupcake crumbs after the tea party scene).  More pictures after the jump!

10 YEARS

It's been 10 years since I went down to the Brooklyn County Clerk's office and signed up to "do business as" Winter Water Factory. I walked out with my stamped and sealed certificate, proud and amused that the factory my sister and I invented many years ago on her snowy balcony in Germany was now a real thing. I was at the time knitting hats and sewing bags for a little store called Johnson on the Lower East Side, and thought I better make it official since I was putting winter water factory labels on them.

Vintage Pic - Steffi modeling hand-knitted hat (the ones we sold at Johnson)

Little did I know what would become of this endeavor, and looking back I have to say the best part as always was the people I met along the way! Kim Johnson, the owner and creator of Johnson, is still a friend of mine. I run into her and her super-awesome kids at the playground up the street from the studio (with her daughter wearing a visibly worn-out wwf dress), and she's just one of many others.

The other good parts - at least looking back - were all the crazy struggles and weird situations that come along with starting a company and figuring it out as we go along, but those might have to wait for another post.

The things that we're most proud of are some decisions that we made early on, some basic rules for us that we've stuck with and that looking back have sometimes made it harder for us but in the end have made it all worthwhile. When we learned about how many pesticides are used in conventional cotton growing, we decided to only use organic cotton. From the start we said that we would only produce everything in the US, and make sure our supplies are made here as well. We're glad we've been sticking to these rules for many years - they turned out to be the right choices!

The design and the inspiration, well, that's the fun part, and we're really thankful that our customers and their parents appreciate our style and have been supporting us and helped us grow over the years. That's really who made us who we are.

We can't wait to see what the next 10 years will bring! Thank you for your continued support and love!

xoxo,

Steffi

Winter Water Factory